Just why are joint ventures so important?

This one fact astounded me the other day. There are over 40 million small to medium sized businesses in the US and 40 million English speaking businesses world wide AND they do not have a clue about doing joint ventures!

So according to business maestro Jay Abraham we all have a ‘pretty good market if you are going to do joint ventures’ with or for others.

Well if the majority of us do not have a clue of how to do joint ventures just where do we start? What resources are available to us out there and just exactly why should we do a joint venture. This post is the first of many that will look inside the world of joint ventures, strategic alliances, partnerships and dealmaking. Just why are they so important and how can we use them to our best advantage.